Article: Preshow Planning Equals Success : 10 Essential Questions You Have To Ask
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Preshow Planning Equals Success : 10 Essential Questions You Have To Ask
The early bird gets the worm. The same holds true for trade shows -- the most successful exhibitors are those who start planning at least 12 months prior to the next event. Exhibiting requires a great deal of time, money, and personnel. Make the most of your resources by utilizing them at the show that best meets your marketing needs.
But how do you know what show is right for you? Here?s a hint: It?s not necessarily the one with the largest ads in the trades or the one that is offering deep-discount exhibit space. Instead, ask yourself these ten questions about the shows you?re considering, and you?ll soon discover which are right for you.
1. How well does this show fit our marketing needs?
This is the paramount question. Exhibiting at...
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