Article: Search Is Where The Gold-Rush Is
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Search Is Where The Gold-Rush Is
If you haven?t heard it already, there is a buzz in the Indian marketing circles about Search Marketing. Until recently, many marketers dismissed search as a non-entity in India. So why the sudden buzz? To begin with, estimates indicate that search engines will add as much as 2.16 million unique Indian users this year. Given that there are 24.2 million people on the web and millions of others accessing the web from other devices, marketers can no longer afford to ignore Search in their marketing plans.
However, it is not Reach that makes search so special. When a consumer searches on the Web, they are in ?hunt mode.? This mode is unique because it indicates that the person is looking for information, usually of a direct or indirect commercial value. Marketers understand that...
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