Article: Gift Card "Rush" Will Boost Holiday Sales Figures
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Gift Card "Rush" Will Boost Holiday Sales Figures
While online and retail holiday shopping sales have met or exceeded expectations for most retailers in 2005, there is another "rush" for all retailers to prepare for: gift card redemption.
According to Hitwise, an online intelligence service, the market share of U.S. Internet searches containing the words "gift card" was up 32% for the week ending December 10, 2005 as compared to the previous week. In fact, the National Retail Federation expects gift card sales to increase 6.6% this holiday season to 18.48 billion dollars, with consumers spending an average of $88 dollars on gift cards or 15.6% of their holiday shopping budget.
Gift certificates have always been a popular gift choice for the hard to please recipient or even for the lazy shopper. For the gift g...
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