Article: Google Wins The Battle For AOL

Google Wins The Battle For AOL

Linknet Internet News Digest - December 23, 2005 - It looked like Microsoft had a deal with AOL to replace Google as the AOL search engine of record and provider of online advertising services. This looked like a fantastic coup for Microsoft -- one that would make them a serious Google competitor on the search engine and online advertising front.



But that deal fell apart last week and culminated in a phone call on December 16 in which AOL told Microsoft the deal was off.



Google sweetened their offer and AOL went for it. Under the new deal, Google will pay $1 billion for 5% of AOL -- about twice the market value -- and will continue to share advertising revenue with AOL.



The stakes couldn't have been much higher for both companies. AOL account...
 

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Google Wins The Battle For AOL

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