Article: Singin' The Market Research Blues
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Singin' The Market Research Blues
Good data is hard to find. It's so easy to get the other kind! If you feel like singin' the blues whenever you try to find reliable business information, you're not alone. A lot of other marketers are singing the same tune.
Solid information is critical, the basis for making any marketing plan or decision. Yet, finding that information is easier said than done. The Internet seemed like it would be a quick fix to the problem. While the Internet does serve as a bountiful source of business statistics and information, it has thus far proved both a blessing and a curse for business research. The information on the Net can be inaccurate and difficult to locate without spending a lot of time with fruitless searching.
Clifford Stoll says in his book, Silicon Snake Oi...
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