Article: Retain Customers Year After Year
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Retain Customers Year After Year
To most people Christmas is a time for worship, for family, for celebration and for giving and receiving. However, to the shrewd business owner it is also the perfect time at which to cement the corporate relationship between them and their clients. It is the strength of this relationship that will ultimately determine how well your company does in the New Year. Sending a Christmas gift to your customers is a tried and tested method of ensuring client retention, however, it is of the utmost importance that you get it right. If you send something cheap and unprofessional it will give a poor impression of your company. Ironically, such a mistake could be worse than sending nothing at all. Moreover, if you send something that is too expensive then you will be unlikely to make the money back, ...
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