Article: What Is A Microsite?
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What Is A Microsite?
What is a Microsite?
Mircrosites are mini websites dedicated to delivering information and soliciting 'call-to-action' responses for particular products, services, market segments, demographic groups, marketing campaigns, initiatives or promotions, Microsite traffic can be generated from e-newsletters, email campaigns, links from corporate websites, online and offline advertising. direct-mail campaigns, and Google-type advertising vehicles.
Why do you need a Microsite?
Microsites focus audience attention on particular initiatives. Most general business websites present a variety of background information that is irrelevant to visitors' immediate needs, while microsites concentrate viewer attention on campaign particulars so your audience doesn't...
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