Article: Search Engine Marketing: Coping Wih The Aftermath Of Goolge Update 'Jagger'
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Search Engine Marketing: Coping Wih The Aftermath Of Goolge Update 'Jagger'
Dealing with the aftermath of Google update Jagger
OK I know I?m not the first to announce this but let?s face it boys and girls SEO (search engine optimisation) as we currently know it is dead. It?s time to ditch those antiquated techniques that all SEOs cling on to and focus your online marketing efforts on 'online brand optimisation' ? OBO for short!
So what?s the difference between SEO and OBO?
Think about the searcher not the search engine!
From a strategic perspective online brand optimisation (OBO) is all about optimising your site and online marketing efforts for the searcher, the end-user that seeks out your site via whatever means he or she chooses. Whether it is via a search engine, a content portal or even a forum. You...
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