Article: Creating Effective Opt-In E-Mail Campaigns
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Creating Effective Opt-In E-Mail Campaigns
It's been said before, but important to re-emphasize, e-mail is the ""killer application"" of the information age. According to the latest Forrester Research numbers, the permission based e-mail industry is projected to grow from $164M (USD) in 1999 to $7.3B by 2005. E-mail is also rapidly moving from a textual communications process to one that is rich in multimedia content via server-based streaming audio or video. Virtually anyone, even those with extremely low bandwidth, can now view compelling content.
Here is a condensed primer for developing an effective opt-in e-mail campaign:
1. First and foremost, what is permission based or opt-in e-mail and how is it distinguished from Spam? Opt-in or permission based e-mail (the terms are interchangeable) means re...
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