Article: Adsense Or Yahoo Publisher?
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Adsense Or Yahoo Publisher?
Lately many of my customers have been asking me this question:
"Which program is better? Adsense or Yahoo Publisher?"
It sounds simple, but the answer is not. The reason being is that both programs work well, but both also have different places when considering whether or not to use them for a specific website.
Here's why.
Adsense has been around for a while now, and at the moment has the lion's share of the market in the PPC (Pay Per Click) game. But anyone who has been promoting them on their websites will tell you that the payouts have also gotten gradually smaller as time has gone on. Why? Well it's easy, they are still the best game in town, so they aren't worried about losing their publishers to another PPC.
B...
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