Article: Real Estate Marketing Online -- Can Prospects Use Your Website?
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Real Estate Marketing Online -- Can Prospects Use Your Website?
Ever visit a website with a specific goal in mind (like buying something), only to leave the site in frustration? If so, you've witnessed how usability can affect a website's ROI -- for better or for worse.
The same is true in real estate marketing. A website that lacks usability will lose potential clients. This applies to franchise sites as well as the personal marketing websites of individual agents. It doesn't matter how much traffic your website gets. If it's hard to use, it will turn people away.
Usability Defined:
In online marketing terms, usability is the degree to which visitors can maneuver through a website to achieve their goals. Websites with high usability keep more first-time visitors, earn more repeat visitors, and enjoy a highe...
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