Article: Fundraising Letter Response Rates: Boost Them (and Your Revenue) By Watching: Nine Vital Statistics.
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Fundraising Letter Response Rates: Boost Them (and Your Revenue) By Watching: Nine Vital Statistics.
Direct mail fundraising is a numbers game. A game that changes all the time. Who could have predicted the advent of online giving? Or the popularity of sweepstakes? Or the rise of a generation of young donors whose primary method of communication is text messaging?
When I say that the direct mail game changes all the time, I am not referring to the fundamentals, of course. Donors will always give to people to help people. The most important word in a fundraising letter will remain ?you.? And donors will always want to be kept informed about what their gift is accomplishing.
But the world is changing. Technology is changing. How people give is changing. What people support is changing. How people look at non-profit organizations is changing.
Y...
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