Article: Innovation Management ? Smart People Don?t Necessarily Produce Great Ideas
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Innovation Management ? Smart People Don?t Necessarily Produce Great Ideas
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
One common mistake leaders often make is to rely on smart people to come up with great ideas. This is flawed for a number of reasons:
a)The opinion of smart people is not what matt...
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