Article: Innovation Management ? How Will We Make The Go Or Kill Decisions?
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Innovation Management ? How Will We Make The Go Or Kill Decisions?
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
One of the most important aspects of innovation management is the ability to know how and when to give further KILL or GO decisions once good ideas have been selected and are pushed into the pipe...
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