Article: Advertising Divas And Consumer Queens
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Advertising Divas And Consumer Queens
In the past, the saying has always been ?don?t underestimate the power of branding? but now the best advice seems to be ?don?t underestimate the power of women!? Ignore it at your peril.
If statistics out of the US are any guide for the rest of the world to follow, and in the past this has been the case, then everyone in the advertising industry should give their serious attention to this fact. Jupiter Research has concluded that women influence 83 percent of all purchase decisions. There are more women online today than men.
And looking forward, 70 percent of all US women will be online in 2006, and looking even further ahead, 85 million women will purchase products and services online by 2010.
These statistics are huge by anyone?s measurements...
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