Article: Web Site Content Is A Balancing Act
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Web Site Content Is A Balancing Act
One of the raging debates among web site publishers and SEO types is the tug-of-war between writing web site content for actual human visitors vs. the search engine spiders. Basically, it boils down to a question of impressing readers or making search engines happy so they?ll send you more traffic.
Well, here?s a novel concept: DO BOTH!
It?s really not difficult to walk the tightrope if you do some research first. We all want to write compelling content that will grab a reader?s attention and hold it. But, to get any readers in the first place, you need to provide content that people actually search to find. Hate to be the one to break it to you, but if you?re an expert on a rare bird that maybe 100 people in the world have ever heard of, all the writing you d...
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