Article: Real Estate Marketing -- Putting Your Prospect First
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Real Estate Marketing -- Putting Your Prospect First
Too much agent ... not enough prospect. It?s one of the most common mistakes in real estate marketing, especially with those new to the profession.
In your marketing, you should focus on putting your prospect first. That means you should identify the wants, needs and fears of your prospects, and address those things in your marketing. Make a strong offer. Solve their problems, answer their questions, and quell their fears.
Address these things before you say one word about your qualifications, your length of service, or any other personal attribute.
And while we?re at it, let?s address the elephant in the room. Let?s talk about multi-million dollar clubs, superstar performers, gold star agents, and similar accolades:
1. They may i...
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