Article: Banner Advertising: News Of Its Demise Is Premature
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Banner Advertising: News Of Its Demise Is Premature
You have seen them all over the internet -- blinking, flashing, animated and garish. You vow that you will not contribute to this internet graffiti. You feel smug with your decision because after all banner advertising is dead.
Wrong. Banner advertising is not dead -- and in fact it is still an effective internet marketing tool. However banner advertising has evolved -- or rather I should say successful banner advertising has evolved. Some of the horrible eye-damaging banner ads still exist but successful, knowledgable internet entrepreneurs have long abandoned those marketing efforts and instead concentrated on targeted, tasteful, and trim banner ads.
Banner ads have a bad reputation in part because of the proliferation of banner farms that killed all the ban...
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