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Article: Experiential Marketing Turns Traditional Marketing On Its Head

Experiential Marketing Turns Traditional Marketing On Its Head

We?ve all felt bombarded by advertising at every turn. On the floor of the grocery store, the side of buildings, overflowing our email boxes, and every place in between. People are even selling body space these days. The average U.S. citizen receives an unbelievable 3,000 marketing messages a day.

The barrage of messages is greatly reducing the effectiveness of traditional marketing. People have had it with the disruptions and are beginning to ignore all advertising, even for products they care about. The Do Not Call list, SPAM blockers, pop-up blockers, digital video recorders and satellite radio are just some of the ways consumers try to escape.

So what is a marketer to do? Well, start brushing up on a new strategy: Experiential Marketing. Don?t just talk to...

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Experiential Marketing Turns Traditional Marketing On Its Head
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Article: Experiential Marketing Turns Traditional Marketing On Its Head

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Experiential Marketing Turns Traditional Marketing On Its Head
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