Article: Arriving At A Marketing Plan
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Arriving At A Marketing Plan
Most people make plans for special events like a weekend away, a party or a vacation. Why, then, are many business people so uncomfortable planning for their products? marketing? How do you get beyond thinking of a plan as a four-letter word?
Writing a strategic marketing plan is critical because it provides your company with a guide to growing profits. It is very important that you do not see your marketing plan as just an academic exercise. Look at it as your plan for profitability, a guide for your employees, and your payback for work well done.
Don?t worry about the formalities of planning. You won?t need special software or a ?killer? format. Use the back for a napkin or a paper bag if you must-just start putting your marketing plan in writing. What you l...
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