Article: Words To Avoid Using In Copywriting And Advertising
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Words To Avoid Using In Copywriting And Advertising
I could still recall the days of writing telegrams. That was before the fax machine, internet and email. Writing a telegram meant economy of words and so obvious verbs and needless adjectives had to be omitted.
Today, with the advent of email and other cheap sources of communication you don?t have to be that paranoid about your message-except you are writing an advertisement. When writing a classified ad for example, every word must count in the small space allowed and so word choice becomes very important.
But word choice is not only about being brief.
Even when crafting a long sales letter you should try and avoid using the personal pronouns: ?we, me, I, our,us?. The sales message should be about your prospects and not about your company. The...
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