Article: B2B Direct Mail Lists: Ask These Questions Before Renting
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B2B Direct Mail Lists: Ask These Questions Before Renting
If the most important part of any business-to-business direct mail package is the list, how can you be sure that you have a good list before you drop your money (and your reputation) in the mailbox? Answer: Ask the right questions before you rent that list.
1. Who is on the list, exactly?
Let?s say your potential list is high-tech prospects. Are the people on the list analysts, network administrators, product managers, chief information officers or sales managers? Knowing makes all the difference. So make sure you can select names by job title or function.
2. What is the source of the list?
Is the list a compiled list, where names and addresses are compiled into a list from directories, newspapers, trade show registrations and oth...
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