Article: Powerful Lessons From A $20 Bill
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Powerful Lessons From A $20 Bill
Just last week I was speaking to a group of 50 women and men. I opened by holding up a $20 and asking who would like this $20 bill. I also mentioned that there were no strings attached. You would have thought everyone would be raising their hands wanting the $20 bill.
That isn't what happened. Less than half the people raised their hand.
I gave the $20 bill away and stood in silence. It wasn't a long silence but a silence where everyone expects to be hearing you talk is long whether it's 10 seconds or several minutes. I was waiting until I saw a few audience members began fidgeting.
Then one women spoke up. ?Darn, I could have used that $20 for gas today.? You guessed it, she was one of the hesitant ones.
My topic was on marketing...
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