Article: Real Estate Marketing -- How To Measure Your Direct Mail Success
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Real Estate Marketing -- How To Measure Your Direct Mail Success
Eugene Schwartz, author of Breakthrough Advertising, said it best: "There are no answers in direct mail except test answers. You don?t know whether something will work until you test it. And you cannot predict test results based on past experience."
What he means is this. You can take something that has worked for another real estate marketer, apply it to your own audience, and have it flop. Or it could be a huge success. The only way to know for sure is to try it and test it.
Sure, there are "best practices" you can start with, and you can learn a lot from the successes and failures of other marketers. But to get the best possible ROI on your real estate marketing investment, there is no substitute for testing.
Think of it this way. Best practi...
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