Article: Real Estate Marketing -- Integrate Your Efforts For Maximum Response
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Real Estate Marketing -- Integrate Your Efforts For Maximum Response
Integrated marketing sounds pretty scientific. Maybe that?s why up-and-coming marketers get a glazed look in their eyes when the subject is mentioned.
Truth is, integrated marketing is easy to understand. It can also do wonders for your real estate marketing program as a whole. My goal with this article is to take you beyond understanding integrated marketing and well on your way to practicing it.
What is Integrated Marketing?
Here?s a definition I found on the Internet: "Integrated Marketing: The practice of blending different elements of the communication mix in mutually reinforcing ways."
Fair enough. But let?s simplify it even more. Integrated marketing is when different marketing channels (print, web, email, etc.) work togeth...
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