Article: Real Estate Marketing Tips -- Using Testimonials
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Real Estate Marketing Tips -- Using Testimonials
Genuine testimonials can add credibility to a real estate marketing program. When the testimonial comes from a known source, like a neighbor, that power increases tenfold. So how do you go about using testimonials?
An easy but effective formula:
1. Place a testimonial at the top of your piece, in headline fashion.
2. Followed up with your message, giving specifics of the transaction -- the number of interested buyers that came through, the time it took to get a contract. (Or other relevant data from a buyer agent transaction).
3. Then offer to help the reader in the same way.
4. End with your offer and call-to-action.
Create a testimonial "harvesting" system:
The easier your testimonial...
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