Article: Real Estate Marketing ? Beef Up Your Follow-Up
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Real Estate Marketing ? Beef Up Your Follow-Up
If you're a real estate agent, client follow-up should be a major part of your real estate marketing program. Whether it's a postcard mailing program through a direct mail vendor, or just a series of well-timed thank you cards after the transaction, you need some form of follow-up.
Why so important? You probably already know, but for those just joining the real estate ranks:
* Proper follow-up generates repeat business by keeping you in touch with past clients.
* Proper follow-up generates referrals by showing you still care after the transaction.
Follow-up brings other benefits to the table, but referrals and repeat business top the list. And if you've read any studies on where real estate business comes from, you know how important thes...
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