Article: Marketing: Are You Scaring Customers Away?
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Marketing: Are You Scaring Customers Away?
"Hello, is (pause) puh-TREE-shuh home?"
So started my weekend lesson in marketing. It was Saturday afternoon, and started like a typical telemarketing call. Heavy accent, reading a script. I told him Patty wasn't home, I'm her husband, he could talk to me.
At this point, one of two things happens. Either they hang up and try again later, or they read me their script. This guy launched into his script...
As part of a new promotion, he wanted to give me $500 in free merchandise certificates. All I had to do was cover $4.95 in shipping, and I didn't need to give him a credit card number to pay it.
Radar on, full scam alert!
I told him I wasn't interested in participating, and that I wanted off of his calling list.
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