Article: Fundraising Letters: Questions To Ask Yourself Before You Ask Anyone For A Donation.
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Fundraising Letters: Questions To Ask Yourself Before You Ask Anyone For A Donation.
I have a brother-in-law who farms and drives a 16-wheeler for a living. When I told him that I start each business day with a blank computer screen that I must fill with at least 1,000 words by noon, he almost fainted. He says he could never do it because he wouldn?t know where to start. But the same goes for me when it comes to pulling the engine out of a John Deere 6020 Series tractor.
My brother-in-law is correct, of course. You can?t write an effective fundraising letter unless you know where to start. The most important part of any direct mail fundraising appeal is what you do before you write a word of the package.
Poorly conceived appeals lead to poor results. Letters written in haste usually waste money and hinder donations.
The secret t...
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