Article: New Business Names: Naming For The Ear
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New Business Names: Naming For The Ear
It's surely happened to you, too: You call someone back from a telephone message, not sure who they are or what they want, and what the receptionist recites upon answering comes off as a complete blur. It doesn't even separate into words.
In many cases this has nothing to do with the diction of the receptionist. Out of context, the company name simply makes no sense to the ear.
Years ago I had an extreme version of this experience when a gardening columnist I was interviewing said something interesting about "squash vine borers." Listening, I could not form words out of those sounds. I had to ask her to repeat the phrase three times. I still wasn't sure I'd gotten it right and emailed her to check, only to learn that what I'd finally heard as "bores" should ha...
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