Article: For Direct Mail Lead Generation Success, Clone Your Best Customers.
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For Direct Mail Lead Generation Success, Clone Your Best Customers.
I don?t relish being proven wrong. But a while back I sat down to discover who my best clients were. I wanted to increase my revenues. I figured that the best way to do that was to discover who my best clients were and to then go after more firms that were like them.
I had hunches about who my best clients were, but my hunches were proven wrong. So I adjusted my marketing plan accordingly. And doubled my income that year over the previous year.
If you want to increase your revenues and lower your cost of acquiring new customers using direct mail, then I invite you to learn from my mistakes.
Measure your gross sales by client
The first thing I did was look at my books for the previous three years, and break out my income by client....
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