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Article: The Restaurant Marketing Department - Frequent Diner Program

The Restaurant Marketing Department - Frequent Diner Program

Frequent Diner | Customer Loyalty

The History Of Frequent Diner And Customer Loyalty

Since the creation of restaurants, owners have always wanted and needed to know who their customers are and what they like to eat and drink. This information is vital to the ongoing success of a restaurant.

In addition to knowing their customers they sometimes gave away food or drinks in an attempt to buy favor with those customers. While this worked in most cases there were no controls in place to prevent abuse by employees nor were there any requirements other than the good mood of the owner.

Abuse of this method of rewarding customers was rampant. Employees would take advantage of this and give the same favors to their friends. This drove food ...

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The Restaurant Marketing Department - Frequent Diner Program
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Article: The Restaurant Marketing Department - Frequent Diner Program

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The Restaurant Marketing Department - Frequent Diner Program
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