Article: Investment Capital - Putting Brand Capital And Human Capital Above Working Capital Or Physical Capital
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Investment Capital - Putting Brand Capital And Human Capital Above Working Capital Or Physical Capital
When you start your own business, you commit to investing your time, talent and resources in the business to make it succeed. You authorize a spending plan; you ask the bank, your credit card company, friends, family, employees, to endow the business to follow your business plan and implement your marketing plan. There's more to it. You need to determine where you can differentiate your company from the competition, so where should you invest the most resources? To garner the most flexibility, I suggest your investment priorities should be: Brand Capital, then Human Capital, followed by Working Capital with Physical Capital at the bottom of the list.
Brand Capital: Invest the most in your market and marketing to them. Up front this could simply be focusing on a small group ...
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