Article: Cultivating Future Business - Your Champions & Fans
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Cultivating Future Business - Your Champions & Fans
Your Champions are clients, customers, vendors and anyone familiar with your service that are simply ecstatic about what you do. They are the ones who tell everyone to use your service. In fact, they will call potential customers on your behalf to tell them about you. Ask your Champions for the names of their contacts that have events or occasions coming up. Send those contacts a note, introducing you to them. Include your business cards, a testimonial letter, and an offer. The offer could be to set up an appointment to meet, or a discount on your initial consultation.
Your Fans are those who do business with you, but would not think about referring your services on their own. They need a little encouragement. Ask them if they know of anyone else who is havin...
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