Article: The Sound Of Business Part 3
|
|
|
|
|
The Sound Of Business Part 3
HOW TO GIVE GOOD SONIC PERSONALITY©
We live in an age of metrics. Traditional and new media advertising agencies often substitute metrics for understanding. Mathematical models create the appearance of scientific analysis, when in fact they are often manipulated to support a preselected agenda. We all know data can be massaged to conform to almost any conclusion. Besides, most small owner-managed companies can't afford the expense of these agency-driven number crunching solutions. The real question is, do these metrics actually help us connect to our customers, who just happen to be people?
Emotions Win Over Rationality
After all, we are dealing with people, and people react to information on both a rational and an emotional level. If everyone b...
|
|
|
|
|
|
|
Home
|
Back To Articles Directory
|
|
|
Send your comments, Suggestions or
Queries regarding this site at roseindia_net@yahoo.com.
|
|
Copyright © 2006. All rights
reserved.
|
|