Article: The Sound Of Business Part 2
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The Sound Of Business Part 2
SONIC PERSONALITY© STARTS WITH BUSINESS PERSONALITY
Creating a 'kick ass' Sonic Personality© for your business requires that your business have a personality in the first place. Of course every business has one, whether you are aware of it or not, and this is a real danger. Your customers' understanding of who you are, and what you do, as a business, may be very different from the vision you have of yourself. This can be a very serious problem for owner-managed businesses, where the personality of the entrepreneur oft times gets substituted for the personality of the business - big mistake! So what's the first step in crafting a marketable business personality?
What Business Are you Really In?
OK kids, its story time. Back in the day, the railro...
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