Article: The Sound Of Business Part 1
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The Sound Of Business Part 1
BREAKING THE LIQUID CRYSTAL BARRIER
The Web is an emotionally remote hinterland delivered to us through an impenetrable liquid crystal barrier. How then, can you as a business owner, entrepreneur, or marketing executive connect to a target audience that requires emotional reassurance in order to do business?
Willy Loman is Dead
Gone are the days when we sent out phalanxes of sales representatives pounding the pavement, beating the bushes, and generally getting in the face of prospects. Too expensive, way too expensive, have you seen the price of gas? Enough said.
Hot Shots Are Us
So you hire some hot shot Web designer who isn't as old as the shoes you're wearing. If you spent some money on your site, and you didn't ...
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