Article: Is Google Analytics Good For The Internet Marketing Industry?
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Is Google Analytics Good For The Internet Marketing Industry?
First they gave us a good search engine. Then they gave us two gigabytes of free server space for email. Now they have given us a high quality web analytics system, for free. Let me just repeat that. They have given us a web analytics system FOR FREE. So what?s this system like? What are its features and how do I see it affecting the web analytics marketplace? This article explains all.
The Web Analytics Marketplace
For a long time now the market has been split into the companies that could afford good tracking at the enterprise level, where the average yearly fee is about $40,000, and those that could only afford around $500-$5000 per year. I don?t see the companies marketing to the enterprises being affected too much.
Enterprise level companie...
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