Article: 15 Website Elements That Attract Visitors
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15 Website Elements That Attract Visitors
Here is a quick list of components that make a website
attractive. They are listed in layers of attractiveness
beginning with the "must-haves" to the "nice to haves."
1. State the website's purpose up front and clearly.
Do this as quickly as possible. The visitor needs to
know immediately if they have landed on the right site.
They also need to know "what?s in it for me to stay here".
If you don't provide this, they are gone. 90% of the sites
on the Net don't do this.
2. Give visitors the ability to search for exactly what
they are looking for, especially if they have something exact in
mind. A "site search feature" satisfies this best. Allow
the search feature to be prominently displayed and not
hidden away somewhere. It is be...
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