Article: You E-mail - Should I Open It?
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You E-mail - Should I Open It?
According to a survey by Doubleclick, the "average" consumer receives 308 e-mails each week. Of these, 62% (191) are considered to be spam. Most of these e-mails will be deleted unread.
So, if you're one of the many internet marketers using e-mail to promote a product, service or opportunity, how will you ensure that your e-mail messages get opened? What can you do to keep your prospect's finger off the delete key?
The answer is provided by the same survey and may surprise you initially. According to Doubleclick's survey, 63% of consumers base their decision on whether to read or delete an e-mail based upon the information in the "from" field. Simply put, most people check to see who sent the e-mail before they decide to open it or not.
Think ab...
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