Article: Boutique Hotels : The New Black?
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Boutique Hotels : The New Black?
'Hoteliers are no longer just in the business of selling sleep, now we're in the business of creating dreams'
-Chip Conley, Joie de Vivre Hospitality
Boutique hotels have rapidly become one of the fastest growing niches in the tourism industry ? with individual and chic hotels opening across the globe in cities such as London, New York and Tokyo. However, despite the concept of boutique hotels being around since the mid 1980?s, most people are still unsure what a boutique hotel is and how it differs from traditional hotel accommodation.
Defining boutique hotels can be difficult as creating an all consuming definition would betray the fact that the entire concept is based around individuality and the alternative feel each of the properties have...
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