Article: Evaluate Your Customer
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Evaluate Your Customer
When a customer walks into your office, don?t sell them the first product that comes to mind. Sit them down and evaluate their needs, than sell them the products that meet their needs.
I once worked with a guy in the banking industry, who was one of the best at explaining the benefits and features of our products, the only problem was, he was spending so much of his time explaining, but never selling anything.
He never sold anything because he never took the time to get to know what his customer?s needs were, therefore he was attempting to sell them things that they didn?t really need.
Nobody will buy things that they don?t need.
This is why it is so very important to evaluate your customer.
Start off by making your...
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