Article: Increase Direct Mail Response Rates With Double Window Envelopes
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Increase Direct Mail Response Rates With Double Window Envelopes
Here?s something to test.
Take your existing business-to-business direct mail package and make just one change: put two windows on the mailing envelope instead of one. Mail it and see what happens.
According to direct mail author, publisher and speaker René Gnam, ?two windows usually get more attention and response than a single window.? In tests that René conducted for his clients, two (or more) windows on the carrier envelope increased response rates. The increased sales also paid for the added cost of producing the special envelopes.
Some direct marketers use one window to show the recipient's name and address, and the other window to reveal something tantalizing. This is a classic use for extra windows to tease prospects into opening your en...
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