Article: Mortgage Leads, Junk vs. Real Time
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Mortgage Leads, Junk vs. Real Time
If you are a loan officer or mortgage broker and you are on the market for mortgage leads, you may want to research the companies you are considering to determine exactly what kind of leads you will be receiving. Not to mention, where they are coming from.
A junk lead is classified as a lead that is old or recycled by many loan officers and many lead companies. It may come cheap, but chances are, it won?t be worth the two dollars you spent on it.
A real time lead is a lead that is considered fresh. Meaning, you will receive it on the same day the applicant fills out the on-line form. If the lead is any older than a day, it can hardly be considered real time.
When researching mortgage lead companies, be sure to find out where the mortgage lead co...
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