Article: Networking For Relationships Or Transactions?
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Networking For Relationships Or Transactions?
I was a Peace Corps volunteer in West Africa. As I learned first hand, you can?t get to a transaction in Africa unless and until you develop the relationship ? even to buy tomatoes, oranges or even fabric or gas for your moped. Sometimes that meant a 20-30 minute chat just to buy bread or a Coke.
At a meeting of Boston Ecademy, our speaker and guest host Richard Banfield, who is from South Africa, drilled home this contrast between Americans and Africans as it applies to networking.
Whereas in Africa, it?s all about the relationship and then somewhere along the line a transaction may occur. Here in the states, we are so transaction driven we?ve stripped most interactions down to the most mundane scripts with no opportunity to build the relationship in our rush...
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