Article: Need New Direct Mail Donors? Look For These Three Qualities For Fundraising Letter Success.
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Need New Direct Mail Donors? Look For These Three Qualities For Fundraising Letter Success.
New donors are a lot closer than you may think. And persuading them to make that vital first donation need not be as hard?or as expensive?as acquiring them in other ways.
But before you rent a list of names or drop anything in the mail, examine the people you are approaching with your direct mail appeal to make sure they are good prospects for a donation today?and tomorrow. You should look for three qualities in potential direct mail donors.
1. Capacity to give
Good direct mail fundraising prospects have the resources to support your organization with gifts. They do not need to be millionaires (since you will accept small donations). They do not even need to be employed (since many pensioners donate a portion of their fixed income to their favourite cha...
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