Article: 17 Fatal Marketing Mistakes Lawyers Make
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17 Fatal Marketing Mistakes Lawyers Make
Lawyers who rely on traditional marketing methods are fast discovering that many "time-proven methods" no longer work. Lawyers could dramatically improve their marketing results by avoiding the following mistakes and heeding this up-dated advice. Lawyers who rely on traditional marketing methods are fast discovering that many time-proven methods no longer work.
MISTAKE #1: Relying on referrals. When you depend on referrals as your sole source of new business, you allow middlemen to control your flow of new clients. You may discover that whether you receive referrals has nothing to do with your knowledge, skill or experience. Instead, it may be based on your ability to return the referrals. ADVICE: In addition to referrals, make sure your marketing program attracts inquiries...
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