Article: Keep One Ear To The Ground: Essentials For The International Exhibitor
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Keep One Ear To The Ground: Essentials For The International Exhibitor
Doing business in the global marketplace requires exhibiting overseas. Participating in international shows helps establish your company?s presence as a global player, and is perhaps the single most valuable tool in forging new, valuable relationships with your foreign counterparts.
But there is an element of risk in international exhibiting. While the United States enjoys a relatively high level of political stability, the same is not true around the world. Riots happen, terrorism happens, strikes happen, even natural disasters happen. Obviously, these events can not be predicted, but there are certainly things you can do to minimize your company?s exposure to risk. It is not realistic to simply avoid any location that might be potentially dangerous. One must weigh t...
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