Article: Web Stats And Metatags Are 'Key' To Keywords
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Web Stats And Metatags Are 'Key' To Keywords
One of the most overlooked sources of useful keyword data is located right inside your own website statistics.
If you take a close look at patterns of use among web site visitors, using common web log analysis programs such as Webalizer, Analog, or AWStats, you will discover some useful keyword indicators for your web site.
It is very revealing to determine which search engines website visitors have come from and (more importantly) the keywords people have used to arrive on the site.
Knowledge of unexpected keyword terms gives web marketers a stronger sense of their target market. Website statistics can reveal many keyword secrets such as seasonal shopping trends and loosely-related keyword themes that visitors have used to arrive on your site.
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