Article: Avoiding Pre-press Headaches
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Avoiding Pre-press Headaches
If you talk to printers and designers and you will hear horror stories from both about files that will not work no matter how they are saved, software version incompatibilities, proofing and printing problems, general miscommunication and more.
Not only can pre-press problems cause delays in printing which may bring a marketing plan to a standstill, but finger-pointing and the stress can turn a pleasant, creative experience into the project from hell.
The role of the designer
Designers are hired primarily to create effective, attention-getting designs and to produce pre-press files that printers can use to mass-produce brochures, publications and the like.
Designers are also responsible for bridging the world of the commercial printing a...
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